{"id":7484,"date":"2022-09-27T14:51:10","date_gmt":"2022-09-27T21:51:10","guid":{"rendered":"https:\/\/cocopay.co\/blog\/?p=7484"},"modified":"2023-02-02T16:37:33","modified_gmt":"2023-02-03T00:37:33","slug":"the-latest-healthcare-marketing-trends","status":"publish","type":"post","link":"https:\/\/cocopay.co\/blog\/posts\/the-latest-healthcare-marketing-trends\/","title":{"rendered":"The Latest Healthcare Marketing Trends"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Since the start of the Covid-19 pandemic, it\u2019s become clear that patients want real-time access to their personal health information and easy, virtual communication with medical professionals.<\/span><\/p>\n

Specifically, limited access to medical facilities has led individuals to take control of their health and well-being, using digital sources for medical information, like WebMD, MayoClinic, and EverydayHealth. <\/span><\/p>\n

According to <\/span>PwC Health Research Institute<\/span><\/a>, \u201c79% of consumers with employer-based insurance said they were open to chatting online through the health system’s website; 76% said they were willing to use a doctor or health system’s mobile app.\u201d <\/span><\/p>\n

This is an encouraging trend because it demonstrates patients\u2019 willingness to adopt new technologies. For medical practitioners who are willing to try new ways to find a retain patients, this new landscape offers plenty of opportunity. <\/span><\/p>\n

Here are some of the digital-first healthcare marketing trends that providers can use to grow their practices, reach their goals, and help more people than ever. <\/span><\/p>\n

Moving Away From Traditional Marketing<\/h3>\n

From a business perspective, one of the significant impacts of the Covid-19 pandemic has been a shift in patient behavior towards the digital. <\/span><\/p>\n

Now, patients expect to access medical professionals and services through mobile apps and web platforms.<\/span><\/p>\n

Before the internet era, traditional marketing approaches, such as newspaper ads, billboards, television commercials, and word of mouth, were the primary way physicians marketed to patients. These formats are still useful to attract some segments of the population, particularly elderly patients over 75 years old.<\/span><\/p>\n

However, even seniors of the \u201cBoomer\u201d generation (58 to 74 years) are embracing digital formats in increasing numbers. Younger generations have fully embraced digital technologies and want to conduct most of their activities online. <\/span><\/p>\n

This widespread adoption of technology allows healthcare professionals to leverage digital marketing strategies for patient acquisition. <\/span><\/p>\n

1. Patient Journey Mapping<\/h3>\n

Innovations in technology have made it <\/span>more efficient<\/span><\/a> to monitor the patient journey from the moment they notice symptoms through diagnosis, treatment, post-care, and rehabilitation. A Patient Journey Map is a method of tracking a patient\u2019s experiences with their healthcare provider. Patient Journey Mapping is <\/span>beneficial<\/span><\/a> for medical service providers because it allows them to analyze the patient experience, their satisfaction with their treatment outcomes, how they rate their engagement with those services, and how likely they would be to use those services again. <\/span><\/p>\n

CoCoPay<\/span><\/a> helps improve patient satisfaction and the patient journey in three meaningful ways:<\/span><\/p>\n

    \n
  1. Patients are empowered to afford their medical bills via the crowdfunding method.<\/span><\/li>\n
  2. Contributions from family and friends turn into worthwhile gifts that can change a person’s life for the better.<\/span><\/li>\n
  3. The provider offers an innovative payment solution that relieves the stress of financial burden on the patient.<\/span><\/li>\n<\/ol>\n

    The results of the Patient Journey Map are most often displayed visually in a series of stages, including: <\/span><\/p>\n